Case study: Marketing + campaign + brand strategy, project management, content

Case study: Marketing + brand strategy, campaign planning,
messaging, project management, content

Case study: Marketing + campaign + brand strategy, project management, content

Launching real estate's first platform.

Objective

Bring the biggest innovation in the company's 35 year history, real estate's first platform featuring a host of newly modernized products, to market.

This launch was the culmination of five years of corporate strategy, innovation, and acquisitions. It was also the realization of the founder's original vision in 1989—an 'end-to-end' platform for all real estate.

Role

As the interim marketing leader, I planned the largest GTM campaign in Lone Wolf's history.

This included the annual marketing plan and budget; branding, positioning, and GTM for the new platform and products; customer marketing, internal marketing, events, and media outreach plans; and finally, content strategy and production (including a near-total overhaul of the website in just three months).

Message: It's a new industry now.

Message:
It's a new industry now.

Real estate had just undergone a seismic shift.
All of a sudden, the industry had a host of new rules, new challenges, new opportunities— and new solutions to take them head-on.

Real estate had just undergone a seismic shift. All of a sudden, the industry had a host of new rules, new challenges, new opportunities— and new solutions to take them all head on.

Real estate had just undergone a seismic shift.
All of a sudden, the industry had a host of new rules, new challenges, new opportunities—and new solutions to take them all head on.

Countdown

We built anticipation for the new solutions through a combination of strategic events, high-touch enterprise outreach and nurture campaigns, product releases, and a heavy social presence. This took place—on and off—for nearly six months, and increased pipeline in preparation for the launch.

Launch

An integrated marketing campaign, our launch involved a digital takeover of real estate's #1 news site (paid and organic), digital advertising, social campaign, high-touch media outreach, and much more, culminating in a successful demonstration at a major industry event.

The campaign increased leads and bookings.

Resulting in the best month for pipeline, MQLs, and bookings for the year.

The new website ranked #1 on Google.

Featuring a simpler user experience, naturalized keywords, and a faster path to purchase.

We were recognized in the press.

High-touch outreach efforts brought organic coverage, speaking opportunities, and nominations for two coveted industry awards.

We had the highest engagement in company history.

Backed by an internal marketing and social media push, organic and paid media, and a Willy Wonka-themed event.

Come with me, and you'll see…

A world of constant innovation.

Take me to the brand!

Case study: Marketing + campaign + brand strategy, project management, content

Case study: Marketing + brand strategy, campaign planning, messaging, project management, content

Case study: Marketing + campaign + brand strategy, project management, content

Launching real estate's first platform.

Objective

Role

Message: It's a new industry now.

Message: It's a new industry now.

Real estate had just undergone a seismic shift. All of a sudden, the industry had a host of new rules, new challenges, new opportunities— and new solutions to take them head-on.

Real estate had just undergone a seismic shift. All of a sudden, the industry had a host of new rules, new challenges, new opportunities— and new solutions to take them all head on.

Real estate had just undergone a seismic shift. All of a sudden, the industry had a host of new rules, new challenges, new opportunities—and new solutions to take them all head on.

Countdown

We built anticipation for the new solutions through a combination of strategic events, high-touch enterprise outreach and nurture campaigns, product releases, and a heavy social presence. This took place—on and off—for nearly six months, and increased pipeline in preparation for the launch.

Launch

An integrated marketing campaign, our launch involved a digital takeover of real estate's #1 news site (paid and organic), digital advertising, social campaign, high-touch media outreach, and much more, culminating in a successful demonstration at a major industry event.

The campaign increased leads and bookings.

The campaign increased leads and bookings.

Resulting in the best month for pipeline, MQLs, and bookings for the year.

The new website ranked #1 on Google.

The new website ranked #1 on Google.

Featuring a simpler user experience, naturalized keywords, and a faster path to purchase.

We were recognized in the press.

We were recognized in the press.

We were recognized in the press.

High-touch outreach efforts brought organic coverage, speaking opportunities, and nominations for two coveted industry awards.

We had the highest engagement in company history.

We had the highest engagement in company history.

Backed by an internal marketing and social media push, organic and paid media, and a Willy Wonka-themed event.

Case study: Marketing + brand strategy, campaign planning,
messaging, project management, content

Message:
It's a new industry now.

Real estate had just undergone a seismic shift.
All of a sudden, the industry had a host of new rules, new challenges, new opportunities— and new solutions to take them head-on.

Real estate had just undergone a seismic shift.
All of a sudden, the industry had a host of new rules, new challenges, new opportunities—and new solutions to take them all head on.