Video.
Background
I took film in university and started my career as a video editor and producer. I did a bit of everything after school and at Lone Wolf—promos, commercials, demos, tutorials, internal videos, reporting, political campaigns, surgeries, interviewing Katy Perry, and so much more.
While my video team at Lone Wolf grew over time—as did my career—I still directed, wrote, produced, and edited all kinds of videos until I left in 2024.
Strategy
One of my first accomplishments at Lone Wolf was a video marketing strategy. Using retention rate as the primary KPI, I defined the best length and location for all videos, making videos more effective at both scoring and converting leads.
Video became a cornerstone of our marketing strategy, and one of best ways to communicate with customers, prospects, and staff.
