Case study: Marketing strategy, SEO, project management, copy, video

Case study: Marketing strategy, SEO, project management, copy, video

Case study: Marketing strategy, SEO, project management,
copy, video

Ranking #1 on Google.

The goals

Re-do 90% of the website to launch a new platform.
Eliminate all acquired brands.
Accelerate path to eCommerce/sales.
Differentiate vs. direct competitors.
Style, SEO, technical improvements.

The results

Ranked #1 on Google for primary search term.
Unified brand identiy.
Increased speed to purchase/sales by 3x.
Reduced bounce rate >10%.
(Did it all in under 3 months.)

The strategy: Start up top!

Before: A house of (sub)brands

After the acquisitions, Lone Wolf's site had five audiences, over 12 products, and a grab bag of sub-brands.

After: A branded house

Our first step was to simplify the top menu. This created one brand, with one platform and user experience.

Simple, fast, and effective.

Simple, fast, and effective.

We then mapped out and sped up all purchase paths on the site, getting prospects to the pipeline in under three clicks.

Head and shoulders above the rest.

Head and shoulders above the rest.

In the wire-framing and copy stages, we baked competitive differentiation (and other foundational elements like SEO) into the heading structure on each page.

Masters of our own domain.

Masters of our own domain.

Each product page was repositioned and rewritten as part of a unified platform, eliminating all acquired companies and leaving only the master brand: Lone Wolf.

Search, substance, and style.

Search, substance, and style.

Along the way, my team created a style guide to naturalize keywords and balance technical and promotional copy. This lowered our bounce rates and improved search rankings and readability.

So what happened with the platform?

So what happened with the platform?

It was only the biggest launch in company history.

Take me to it!

© nickgaede 2025

© nickgaede 2025

© nickgaede 2025